Amazon Prime Day 2016 revealed: Tons of deals, increased inventory and Alexa specials for Echo owners

prime day 2016

After putting up huge, record-breaking sales figures last year, Amazon has announced the second annual Prime Day will be held on July 12th. The 1-day event will once again exclusively be open to Prime members so if you aren’t yet a member, make sure you signup for a free trial.

Amazon is promising more than 100,000 deals worldwide with fresh ones hitting as quickly as every 5 minutes. There will also be special offers just for customers who own an Amazon Echo, Echo Dot or Amazon Tap. Continue on for a look at how Amazon is planning to make Prime Day even bigger this year…

During Prime Day 2015 most popular deals sold out insanely quick. It seems Amazon is addressing this problem by increasing available inventory for certain products, according to Greg Greeley, Vice President Amazon Prime:

Following last year’s record sales, we have dramatically increased the inventory behind many deals. In fact, in the U.S. we have nearly double the TV units compared to Black Friday and Cyber Monday combined.

In addition to the main event, Amazon will be running bonus countdown deals for Prime members from July 5th through July 11th. One of the deals teased is a 32-inch TV and Fire TV Stick bundle for $119.99. Also, Kindle Unlimited will be on sale for up to 40% off.

Don’t forget, you can save an additional 5% on all deals by taking advantage of the Amazon Store Card.

More Prime Day 2016 details:

Deals are Everywhere – Members can shop deals on all devices, across nearly all categories, in all Prime countries.

Lots of TVs – The deal inventory of TVs in the U.S. will be nearly 2x than Black Friday and Cyber Monday combined.

Toys All Day – Members in the U.S. will find toy deals nearly all day on Prime Day.

Watch-A-Deal – Readily track and shop any deal while at home or on-the-go with the Amazon App. Learn more at

Sort by Category – Newly-enhanced deal shopping is designed to help customers swiftly sort deals by category.

Alexa Specials – There will be benefits to being an owner of an Amazon Echo, Echo Dot or Amazon Tap on Prime Day.

More Sellers – Twice as many small business sellers around the world are participating in Prime Day this year.

More to Watch – Members will find unbelievable deals on some of today’s top rated TV series and popular blockbuster films to rent or purchase and instantly stream on Amazon Video.

Tips and Tricks – Find helpful advice on how to shop on Prime Day at

Of course, we can’t forget last year’s #PrimeDayFail social media backlash. Nevertheless, we still uncovered a truckload of amazing deals (especially on 1st party Amazon products) including Amazon Echo for $130, Kindle e-reader for $49, Amazon Warehouse deals extra 15% off, $45 of Amazon Gift Cards with $10 promo credit for $45, $20 off $100 with Rewards Visa Card plus many others.

There should be a lot of great promos to be had this year too, you just have to know where to look and be ready to pounce! We’ll help you weed through the garbage to find the absolute best deals. Be sure to follow 9to5Toys on Twitter to be in the know.

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