Don’t call it a comeback: Polaroid announces ‘Pop’ that is reminiscent of its popular instant cameras


Polaroid is marking CES 2017 as the reveal for its new Pop Instant Camera that’s a modern take on the company’s popular releases from the 70’s and 80’s. The square camera has a four-inch touchscreen display that is backed by a 20MP sensor. It will also record full 1080p video but that’s obviously not its main feature.

There is room for a microSD card up to 128GB in size but we reckon most will be printing with the built-in Zero Ink system. Users will be able to pump out 3.5-by-4.25-inch still images. Thankfully, Polaroid has advanced past the old shake to activate days. Now the image simply comes out looking just like a regular photo. We’ve yet to see final pricing on this model but we can guess that it will ship in the $100-$150 range given the company’s releases the last few years.

Our CES 2017 Guide is the place to be for all of this week’s announcements, swing by for more.

Just like the Polaroid Snap and Polaroid Snap Touch instant digital cameras and the Polaroid Zip instant photoprinter, at the heart of the new Polaroid Pop instant digital camera is an integrated printer using ZINK® Zero Ink Printing Technology. This gives users the ability to automatically print full color photos in the iconic 3×4” format with the Polaroid Classic Border Logo resulting in a 3.5×4.25” print. The Polaroid Pop also features a traditional digital camera experience. The camera includes a 3.97-inch touchscreen LCD for framing shots and navigating the camera’s menu, a 20-megapixel CMOS sensor and dual LED flash for high quality images, image stabilization, as well as 1080p full HD video recording capability. All images and video are stored on a micro SD card (up to 128GB).

Source: Polaroid

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