Amabrush has raised over $1.7 million with its 10-second automatic toothbrush

Amabrush is the “world’s first fully automatic toothbrush” and I can’t believe that it took this long for someone to come up with it. While our daily routine takes just a few minutes, that adds up to a significant amount of time over the course of our life. Amabrush says it can do the job in just 10 seconds. Those claims have added up to a significant backing on Kickstarter. At the time of this writing, nearly 13,000 pledges have been cast, totaling over $1.7 million.

There are a number of reasons why brushing your teeth needs a re-invention. The whole process requires a lot of spitting and rinsing, squeezing and gargling. That’s if you skip the flossing. Amabrush is clearly striking a chord with those looking to bring their morning and night routines into the 21st century. After three years of prototyping and development, it’s finally ready for the big stage.

Amabrush works by attaching an individual mouthpiece to a battery-powered unit, which provides the necessary vibrations to get the job done. Everything connects magnetically so you’ll hopefully be able to cut down on the germs associated with moving your toothbrush from one location to another.

The mouthpiece itself is also made from an antibacterial silicone that is said to kill off 99% of germs, which is a welcome upgrade in my eyes over that old toothbrush we’ve all been using for some time. Like most rechargeable toothbrushes, you’ll need to replace the brushes at least twice a year if not more to maintain performance.

So how does it work? The handpiece portion of Amabrush sends vibrations through the unit causing the bristles to actuate back and forth, simulating a toothbrushing experience. You’ll need to use one of three special FDA-approved toothpastes however, to ensure the right performance is delivered. There are whitening, sensitive and traditional paste options available.

An internal battery provides up to 28 sessions per charge. That means the typical user can count on around two weeks of brushing between power-ups with each session lasting around 10 seconds. While that may seem quick (it does to me too) considering the recommended amount of brushing – 120 seconds – leaves each tooth with little scrub time in comparison to the full 10 seconds each one receives with Amabrush.

Interested? Amabrush has 18 days left in its Kickstarter campaign having raised over $1.7 million to date. A pledge of $90 includes the hand-held unit, mouthpiece, charger and some toothpaste (refill units available for $10 more). Jumping up to $113 delivers an Amabrush Pro with wireless charging. If all goes to plan, it will hit backer’s teeth in December.

If you need a new toothbrush but don’t want to wait on Amabrush, we’re big fans of the $20 best-selling Philips Sonicare.

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