Target launches new women’s swimwear line that’s perfect for spring break w/ prices under $50

If you have warm weather travel plans or are just waiting for summer to arrive, then you must have a look at Target’s new Kona Sol swimwear line. The collection, which is now available, features pieces in sizes from XS to XL, with select styles ranging from 14W to 26W. The pieces in the Kona Sol line range from bikinis to cover-ups to one-pieces, so there is plenty to choose from. Even better, all of the prices in this collection are under $50. Head below to find our favorite pieces from Target’s new Kona Sol swimwear collection.

One Piece

A swimsuit style that was seen everywhere last year — and is still on-trend — was the one-piece and this new line is loaded with such options. Our top pick from the one-piece swimsuits is the Shirred Scallop One Shoulder Style. I love this scalloped design, and the one-shoulder style is flattering. It’s available in black or hot pink and priced at just $40. It would look great paired with shorts and flip flops for a day at the beach or pool.

Another favorite is the Crochet High Neck One Piece Swimsuit for $40. This swimsuit is very detailed and comes in a beautiful shade of purple. It also includes a scoop back with a tie between the shoulder blades that lets you adjust the fit for added comfort. A high-waisted bottom will make for a flattering fit.


A bikini is a classic that will never go out of style. The Ruffle One Shoulder Bikini Top is a standout from this collection and priced at just $20. It features a sleek one-shoulder design with a ruffle that’s very popular this season. The three solid color options (pink, white or black) can be easily paired with an array of bottoms for a different look. Meanwhile, the accompanying bottoms at $18 feature a flattering cutout design.  Plus, its nylon-spandex fabric helps you stay mobile for activities in the sand.

Cover Ups

Head to the beach in style with a fashion forward cover-up. The Embroidered Tassel Trim Cover Up Dress is stunning with beautiful detailing and priced at just $23. This cover-up features lightweight material for comfort as well as a 3/4 length and side slits for breathability. It’s available in tan or cream and is perfect for your next trip.

Finally, a very stylish trend in cover-ups is pants. The Tie-Waist Cover-up Pants are great for all of your water-side activities. Their tie-waist and black finish add a flattering touch and they’re only priced at just $23.

Which swimsuit is your favorite from the new collection? Let us know in the comments below.

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