Vizio debuts new line of Chromecast built-in TVs starting at $209, 4K HDR from $549


Vizio has today announced a new lineup of SmartCast E-Series TVs, all including Chromecast built-in (Google Cast) functionality. The highlight of this collection are the absolutely massive 4K HDR options, but there’s something here for everyone who’s interested…

Starting off with the low-cost options, we’ve got a single $209 option that comes in with a 32-inch full HD display. While that’s nothing groundbreaking, it’s an undeniably good value for a Cast-enabled TV. Things start to get exciting, though, when you go up in price a bit. For $399, Vizio is offering up a 43-inch UHD option, and for an extra $70, you can grab a 50-inch model.

The real highlights of this series, though, are the HDR capable options. Ranging from 55-inches to a whopping 80-inches, these TVs all feature UHD resolution for sharp picture regardless of the size, as well as full compatibility with the HDR10 standard used by services such as Netflix and YouTube. These TVs are also equipped with a 120Hz refresh rate, and “ClearAction 240” to create an even smoother and more realistic experience.

Vizio also points out that these TVs will be compatible with casting, of course from your iOS or Android device with compatible apps, but also with Google Home for services such as Netflix, YouTube, and Spotify. The company’s SmartCast app will also apparently tie into Google Assistant to push content from other services to your TV, solely based on your voice commands.

If you’re interested in picking any of these new TVs up, Vizio already has sales open for the larger 75-inch and 80-inch models via its website, but all of these TVs will be available soon via Vizio and several major retailers including Best Buy, Walmart, Costco, and Sam’s Club. Full pricing for each model follows:

  • VIZIO SmartCast E-Series 32″ Full-Array LED Smart TV – MSRP $209.99
  • VIZIO SmartCast E-Series 43″ Ultra HD Home Theater Display – MSRP $399.99
  • VIZIO SmartCast E-Series 50″ Ultra HD Home Theater Display – MSRP $469.99
  • VIZIO SmartCast E-Series 55″ Ultra HD HDR Home Theater Display – MSRP $549.99
  • VIZIO SmartCast E-Series 60″ Ultra HD HDR Home Theater Display – MSRP $749.99
  • VIZIO SmartCast E-Series 65″ Ultra HD HDR Home Theater Display – MSRP $899.99
  • VIZIO SmartCast E-Series 70″ Ultra HD HDR Home Theater Display – MSRP $1,299.99
  • VIZIO SmartCast E-Series 75″ Ultra HD HDR Home Theater Display – MSRP $1,999.99
  • VIZIO SmartCast E-Series 80″ Ultra HD HDR Home Theater Display – MSRP $3,399.99


All-New 2017 VIZIO SmartCast™ E-Series Collection Debuts with XXL 75″ and 80″ Big Screens

All Full-Array LED Backlit Models Bring Added Value to Consumers with Large 4K HDR Screen Size Options and Powerful Picture Quality Technologies Like High Dynamic Range

Irvine, CA – February 28, 2017  VIZIO, Inc. unveiled today its all-new 2017 VIZIO SmartCast E-Series collection. Highlighted by 4K Ultra HD High Dynamic Range models for the 55″ class screen sizes and above, the collection also includes Full HD and Ultra HD models, ranging from 32″ – 80″ class sizes. All E-Series models feature Chromecast built-in, the easiest way for viewers to stream apps they know and love, and the new 75″ and 80″ class size XXL 4K HDR big screens also boast picture quality technologies like High Dynamic Range with HDR10 content support.  The VIZIO SmartCast E-Series collection ranges in price from $209.99 for the 32″ class size, to $3,399.99 for the 80″ class size.  Both the 75″ and 80″ models are available now at, with the entire collection coming soon to and retailers nationwide including Best Buy, Costco, Walmart and Sam’s Club.

The VIZIO SmartCast E-Series collection is known for bringing uncompromised value to consumers.  With advanced picture quality technologies like High Dynamic Range with HDR10 content support on the 55″ class size and above, the E-Series is one of the most feature-rich entry-level options available to consumers.  Unlike edge-lit LED backlight displays, VIZIO utilizes a powerful Full-Array LED backlight and up to 16 Active LED Zones® that dynamically adjust to on-screen content, producing dark, inky black levels much richer than edge-lit LED backlight displays can deliver. High Dynamic Range with HDR10 content support further enhances big screen viewing by offering greater depth and more vibrant contrast.  HDR10 enables compatibility withHDR Blu-ray players from Samsung (UHD-K8500) and Philips (BDP7501/F7), as well as PS4 and Xbox One S game consoles. Clear Action 240 technology and ultra-fast 120Hz Effective Refresh Rate, achieved with backlight scanning, ensures action-packed scenes are consistently smooth, stable and realistic.

“Our E-Series collection is known for offering features that simply aren’t found on other entry-level models in the market, and the new 2017 E-Series collection is no different. With the addition of 75″ and 80″ class screen sizes to the line-up, value-minded shoppers who want to go big now have access to powerful picture quality in an XXL screen,” said Matt McRae, Chief Technology Officer, VIZIO. “High Dynamic Range with HDR10 content support provides another reason to upgrade by allowing consumers to get the most out of their HDR Blu-Ray players and game consoles.”
Like every display, sound bar and speaker in the VIZIO SmartCast collection, the all-new E-Series displays allow users to simply stream and control their entertainment. With Chromecast built-in, consumers can simply tap the Cast button in popular Chromecast-enabled apps like Netflix and YouTube to stream their entertainment to the big screen1. By downloading theVIZIO SmartCast app, users can control their display from any room in the home, search for content across multiple apps at once and stream shows directly to their E-Series display through the Google Assistant on devices like Google Home2. To further simplify the out-of-box experience, an all-new remote is included with all E-Series models to seamlessly allow users to complete the first-time set-up of their display without a phone or tablet.  Once set-up is complete, the remote continues to provide access to the on-screen menu, sidebar settings and more.
For more information on the VIZIO E-Series collection or VIZIO SmartCast visit

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