Walmart Deals Holiday Kickoff sale goes live, competes with Amazon’s fall Prime Day event

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Walmart isn’t going to let Amazon hog the spotlight this week, and today is launching its new Deals Holiday Kickoff event. This sale arrives with online-only deals on just about every product category, delivering deep discounts on gear from Apple, Nintendo, Microsoft, and so much more. We’ll be picking out some of the best offers throughout the day, and all of the other highlights are below. The savings are notably available for all, which is certainly a dig at Amazon and its Prime-only event.

Walmart has pages upon pages of deals for you to check out today. The savings are now available ahead of Amazon launching its own Big Deal Days event. That sale won’t be officially starting until tonight at 3 A.M. EST, but ahead of time Walmart is ushering in some savings to get the ball rolling on the pre-holiday action.

Here are some highlights:

While many of the discounts this week have already begun going live, especially on gear from Amazon itself as well as Apple and Google, there’s still so much in store so far. Our guide breaks down all of the savings, too.

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