While you may think of Rakuten as an online marketplace filled with great deals, like we do, they’ve also made steady in-roads to other areas of consumer technology in recent years. One such area of interest has been its Kobo line of E-readers. Today, Rakuten is expanding its already affordable lineup with the new Kobo Nia, a refreshed version of its on-the-go E-reader, which hopes to take on Amazon’s Kindle products. A $100 price tag is sure to raise some eyebrows, but the expansive offerings of titles make it a worthwhile alternative, particularly if you’re interested in leaving Amazon’s ecosystem. Hit the jump for full details on today’s announcement along with release info and more.